Having organic visibility and staying relevant is important for your business to succeed, especially in the B2B industry.
However, targeting your specific audience and improving your search rankings is not as simple as you would think.
This is why you need B2B SEO tools to help you increase your ranking and garner more organic traffic to your business.
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What Is SEO
SEO stands for search engine optimization and is a way of making changes to your website so that your search ranking on Google and other search engines will improve.
By having better visibility on the search results of these search engines, you are more likely to attract the attention of your prospective and existing customers.
Importance of SEO in B2B Marketing
SEO is fundamental to B2B marketing because consumers usually start their journey by searching for a product or service online.
Using the right keywords and a page’s metadata is essential if you want to get the attention of the decision-makers of a company.
Additionally, targeting low-volume yet high-quality SEO keywords is a great way to entice your target customers who are looking for highly specific content.
Combined with other marketing tools, SEO can help you rank higher than your competitors, and will definitely have a great impact on the overall success of your business.
Helpful B2B SEO Tools in B2B Marketing
Optimizing your B2B SEO is one of the best ways to ensure that your content will reach your target audience.
Whether you’re an SEO expert or a beginner in SEO, the following tools can certainly help you achieve first-page rankings and gain traffic.
Google Analytics is the most popular SEO tool that you can use to optimize your content. It’s completely free and is a tool that can track and report your website traffic.
By using Google Analytics, you can find out how your visitors arrived at your website and which pages they click the most.
You can gain an insight into what’s driving the most organic traffic and use that to modify your strategies whenever needed.
Google Analytics also creates performance reports so that you can evaluate the results of your SEO efforts.
It provides detailed information so that you can understand everything, right from the source of the traffic to the user’s behavior to the conversion rate.
GA is one of the best tools that you can use for free that will help you with your SEO strategies.
Google Search Console
Google Search Console is another free tool by Google that helps you monitor and maintain your website’s organic traffic.
It can also help you optimize your keyword rankings and help you decide where your website should appear in the search results.
Search Console’s primary focus is on SERPs and all data related to them.
By using Search Console with GA, you’ll be able to see the overall performance of your website and gain insight into the behavior of your visitors.
If you are a new user, you may find Search Console challenging to use. That’s because of its lack of keyword research and user interface, which are less straightforward than other platforms.
However, looking at the big picture, when Search Console is used together with Google Analytics, you can further optimize your SEO strategies to improve your performance.
Google Ads Keyword Planner
Yet another free tool from Google, Google’s Keyword Planner is a great tool for your keyword research process.
You can determine what keywords to target and their relevance based on volume and competitiveness. Additionally, you can also analyze metrics related to keyword research.
With this information, you can create strategies for your B2B campaigns that are aligned with the most relevant keywords and themes.
SEMrush is one of the most comprehensive SEO tools that you can use to optimize your SEO strategies.
Not only that, but it’s an indispensable tool for competitive marketing analysis, PPC, and social media efforts evaluation.
But let’s focus on its SEO benefits.
SEMrush can help you analyze your site’s health. It also provides insights into what you can do to improve your site’s performance and internal linking.
You can also use this tool to fix any SEO mistakes and improve your crawlability.
One of the most prominent features of SEMrush related to SEO is keyword research.
It helps you find keyword gaps in your content to make sure that you are providing as many resources as possible to your topic.
By doing so, you can gain more authority and credibility with your content.
Other key features that can certainly help in optimizing your B2B SEO efforts are the following:
- Track your rankings daily
- Analyze your competitor’s SEO strategy
- Research keyword ideas
- Gain more organic traffic by gathering SEO ideas
- Run an SEO audit on any website
A free trial is available, and the Pro plan starts at $119.95 monthly.
A direct competitor of SEMrush, Ahrefs Webmaster Tools is the free version and includes basic SEO audit features.
It’s more user-friendly and intuitive while being more affordable.
Ahrefs and SEMrush have many similarities. But if you’re not yet ready to invest too much in SEO tools, Ahrefs Webmaster Tools can be a great addition for free.
Moz Pro is one of the best tools for keyword research and for building high quality inbound links to your website.
One of the key features that makes Moz stand out is that they have the largest index of links in the world. This makes their backlink analysis extremely versatile and robust.
Additionally, Moz was responsible for introducing the concept of Page Authority and Domain Authority.
So, by using this tool, you can be assured that you are getting the most precise results related to these metrics.
Moz also collects data from Yahoo and Bing if you are planning to optimize your SEO for these sites as well.
Moz Pro starts at $99/month, with free trial available.
If you want to analyze the top performing contents on a particular topic, BuzzSumo can definitely help you with that.
A necessary tool for B2B SEO and content marketing, BuzzSumo helps you understand which content on your website is working or why some aren’t performing well.
This can be especially helpful in tailoring your SEO strategies to meet the needs of your customers and keep them engaged.
BuzzSumo also evaluates what content generates the most backlinks.
By using the data gathered by this tool, you can make more valuable content based on what your target audience engages with the most.
This also allows you to have a better understanding of what and when to publish a post, based on the success of the previous ones.
The free trial comes with minimal functionality. So, if you want to get the best of what BuzzSumo has to offer, their paid plans start at $99/month.
SE Ranking is a B2B tool that offers keyword research, backlink audit, and website audit.
In fact, it is the highest-rated SERP tracking tool because it provides accurate and great amount of information from Google, Bing, YouTube, and Yahoo.
SE Ranking can definitely help you increase organic traffic to your website because of its powerful features. You can also create SEO reports that are extremely accurate and personalized.
SEO Ranking offers a 14-day free trial, and then you can subscribe to their paid options if you decide to.
Another free tool from Google, Google Trends can help you gain insight into the current and previous trends on Google Search.
By typing a keyword or phrase relevant to your business, you can see suggestions on various topics that can help you improve your search.
Furthermore, it gives you popular keywords and phrases in your industry which allows you to improve your rankings by creating better content.
As the name implies, SpyFu is an SEO competitive analysis tool you can use to spy on the SEO strategy of your competitors.
Its key features are focused on ease of use, excellent reporting, and highly-responsive customer support.
By simply typing the domain name of your competitor’s website, you can get a thorough report of all the keywords it ranks for, their purchased ads, and the competitors for the keywords.
A competitive analysis tool such as SpyFu can be especially helpful for you to perform better on your SEO strategies.
Pricing options start at $33/month and a free trial is also available so you can check out its great features.
SEO is a competition, and if you want to get ahead, you need to rank higher than your competing websites.
You need to optimize your SEO campaigns to improve your ranking, garner more organic traffic, and rank at the top of Google Search results.
The B2B SEO tools above can definitely help you achieve your business goals, whether you’re just getting started in your business, or you’re looking to improve your online marketing strategy.