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As any online business knows, conversion rate optimization is essential for success. A high conversion rate means that more visitors to your site are taking the desired action, whether it’s making a purchase, signing up for a newsletter, or filling out a form.
There are a number of ways to improve your conversion rate, including split testing different versions of your site, optimizing your calls to action, and providing incentives such as discounts or free shipping.
A CRO audit is the process of assessing a website’s performance in terms of its design, functionality, and overall user experience. When conducted properly, a website audit can provide valuable insights into how a website can be improved.
UX/UI Journey Pathing
Copy and Value Prop
Navigation & Site Architecture
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). It allows marketers to get a holistic view of customer behavior and activity, understand what is working and what isn’t, and make data-driven decisions that improve marketing performance.
Incremental ROAS Analysis
Build Brand Loyalty
Performance Marketing is an essential tool to ensure that your marketing budget is optimized. Performance marketing takes the most eligible buyers and gives you a way to track their performance.
Search Engine Marketing
Social Media Marketing
CRO analytics is the measurement, collection, analysis and reporting of web data for the purpose of understanding and optimizing web usage. By tracking data and constantly analyzing it, businesses can stay one step ahead of the competition and ensure that their website is always optimized for maximum results.
Page Load Speed
Tracking & Impacting Business Goals
Targeting the Right Audience
Ready to Grow?
Conversion rate optimization is the process of changing different aspects of your consumer journey to increase the number of users that convert.
Conversion rate optimization is an iterative process of changing different aspects of your consumer journey to see what increases conversion. This could be audience targeting, button placement, copy elements, site design, and more.
The basic formula for revenue for any website is:
Traffic X Average Order Value X Conversion Rate = Revenue
Increasing conversion can be the biggest ROI of the formula.
Conversion rate is number of conversions divided by total traffic to the website.
Conversion rate optimization is measured by taking the conversion rate after optimization and dividing it by the conversion rate before optimization.
CRO enhances almost every aspect of digital marketing by increasing the value of your website for each visitor. This means, the higher the conversion rate, the higher the ROI.
Analytics is an essential tool to help you know what your baseline is before starting conversion rate optimization. Tools such as Google Analytics can be extremely helpful to track the behavior of your website’s visitors. Once you have that information, you’ll be able to devise a strategy to improve your metrics.
A/B testing, also called split testing, is the most commonly used CRO testing method. This process involves creating a “variant” of your web page, wherein you change a single element to create a new version of your page. Your original web page is the “control.” You will then divide your traffic so that half of your traffic gets to see each version, and the version that gets the most conversion wins.