These days, smartphone usage is becoming indispensable. More consumers are able to access your website through their smartphones.
In fact, mobile traffic contributes to more than 50% of internet traffic worldwide. However, the mobile conversion rate is four times lower than desktop, showing that the behavior of users between mobile and desktop varies greatly.
This is why it’s important to optimize the mobile user’s browsing experience to give your business the opportunity to increase its conversion.
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What Is Mobile CRO?
Mobile conversion rate optimization (CRO) is the process that helps you increase the percentage of visitors that take the desired action when viewing your mobile webpage.
The desired action is different for every business. It depends on what your goals are.
You may either want to capture the details of your mobile site’s visitors, have them subscribe to your newsletter, or sell your products or services.
Ultimately, you want your visitors to effectively increase their conversion.
Tips on How to Optimize CRO on Mobile Sites
As mentioned earlier, more than 50% of internet traffic is comprised of mobile traffic.
Most commonly, the intent of the mobile user is to find immediate information about a product, service, or business. This is in contrast to desktop users, who are usually browsing with a less immediate intent.
By tweaking different parts of your mobile site and making strategic changes, you can effectively increase your conversions.
The following is a list of tips on how you can boost your mobile conversion rates.
Have a Fast and Responsive Design
Search visibility is impacted by Google’s algorithms. A responsive web design helps the algorithm recognize your site. On the other hand, if a website is difficult to use on a smartphone, your rank on the algorithm drops.
A poorly-designed website will make your users frustrated because they can’t properly view the content on your site. Because of this, they will leave your website and look for another one that works better for them.
It’s important that you visit your site on different mobile devices. Take a look at it and check if actions can be completed quickly.
Also, look at the layout of your website and how it changes based on the size and capabilities of different mobile devices.
Ensure that unnecessary images are hidden so that they don’t interfere with the more important information on your mobile site’s display.
Make It Mobile Friendly
Google signals mobile-friendly sites in the search results page that can be seen by mobile device users.
Google knows that most people online are using their mobile devices, so they want their search results to match the needs of the majority of users.
By optimizing your website to be mobile-friendly, your site will rank higher in the search results when a prospective client uses your keywords in search.
Mobile-friendly websites also make it easier for users to contact you through easily clickable buttons.
Minimize the Number of Pop-ups
Mobile sites with intrusive mobile advertisements do not rank well on Google.
Make sure that you are using pop-ups smartly. It should not interfere with the user’s experience.
A close button should be clearly visible, and there should be enough space for users to click in the background.
Optimize Page Speed
It is a fact that slow page loads will lead to lower conversions. Google has identified that three seconds is the magic number for mobile load time.
If the load time goes beyond three seconds, you run the risk of your mobile users fleeing to competing websites.
Try to avoid a lot of redirects because this can slow down your site speed.
Ensure that the most important content is what your visitors will see first on your homepage. The lower priority content can load in the background.
It’s also important to resize the images and videos into smaller pixel sizes. It is one of the best practices for optimizing the speed of your website.
Make It Easy to Navigate
Mobile users navigate your website using their thumbs. They use it to scroll through the content and click on call-to-action buttons.
It’s important that users find it easy to complete actions with their thumbs.
Look at your mobile site’s design and see if it’s easy to scroll up and down in both portrait and landscape mode.
Make it easy for users to identify and click your call-to-action buttons.
Simplify Your Forms
Collecting information from your target audience is essential to gain insights when marketing to them.
Designing a form that collects the minimum information that you need is enough. You may collect more once they signed up. This also keeps your user feeling secure because they won’t be answering questions that are not relevant.
Smart forms are also helpful because it allows you to remember a visitor’s information from a previous form completion.
Improve User’s Experience
Good mobile usability assures that your mobile site is easy to use for your visitors. If your site is optimized for smartphones, it is more likely that your website visitors will turn into leads and customers.
Below are some tips on how you can improve your mobile user’s experience.
- Guide your users through the conversion process by offering specific CTA (call-to-action) buttons.
- Ensure that your mobile web pages are scaled for both landscape and portrait mode.
- Make it easier for users to click by using buttons instead of linked text.
- Include a search option at the top of your web page so it’s easier for users to navigate your site.
- Make sure that the images are sharp and relevant, and that they load quickly.
Offer Mobile Payment Options
Even if your mobile site is trustworthy enough, asking your users for their bank details may stop them from converting.
Plus, the added effort on your visitors to type in their bank details is lengthy and they might enter incorrect details.
Offering third-party payments such as PayPal, Apple Pay, and Google Pay allows your customers to pre-set up an account that will automatically fill in the details for them.
These payment options also give your users a sense of trust because these are trusted payment methods.
Shorten the Checkout Process
If you’re running an e-commerce store, reducing the number of checkout steps to one or two will ensure that less of your users will abandon their carts.
Having a progress bar is also ideal to let your visitors know where they are in the checkout process.
Eliminating unnecessary steps and fields is vital for a smooth and seamless experience.
Analyze and A/B Test
Google Analytics can help you segment visitors using phones, tablets, and desktop computers. This data will give you an insight into what pages attract them, and what actions they take while they are on your site.
Knowing how many people come to your site via a mobile device can help you figure out ways to improve your mobile conversion rate.
Optimize your mobile site continuously by giving your users different CTAs, interfaces, and buttons. Continuous testing means that you rely on a data-driven approach.
CRO for mobile sites is the key to unleashing your site’s full power. By making specific changes and testing different ideas, you can determine a specific approach that will turn your mobile visitors into conversions.