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Digital marketing is the process of using digital channels to promote or market products or services. The aim is to reach a wider audience than would be possible through traditional marketing channels such as television, radio, or print media.
Digital marketing can be used to promote both B2C and B2B products and services. It typically involves the use of SEO, content marketing, social media, and email marketing to reach its target audience. When done effectively, digital marketing can have a significant impact on a company’s bottom line.
Digital Marketing Audit
A digital marketing audit is the process of assessing a business’s marketing performance in terms of its on the business. When conducted properly, a marketing audit can provide valuable insights into how a business can be improved.
Assess Focus of Media
Media Goal Alignment
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). It allows marketers to get a holistic view of customer behavior and activity, understand what is working and what isn’t, and make data-driven decisions that improve marketing performance.
Incremental ROAS Analysis
Build Brand Loyalty
Performance Marketing is an essential tool to ensure that your marketing budget is being used effectively. Performance marketing takes the most eligible buyers and gives you a way to track their performance.
Search Engine Marketing
Social Media Marketing
Once upon a time, businesses could rely on local word-of-mouth to build their clientele. However, in today’s digital age, that is no longer enough. In order to compete, businesses need to ensure that their website is optimized for search engines like Google.
Hyper Accurate Targeting
Highest ROI Channel
Targeting the Right Audience
Ready to Grow?
What is digital marketing?
Digital marketing is the field of marketing on online mediums. This includes advertising, search engine optimization, social media, email marketing, and content marketing.
What is a digital marketing agency?
A digital marketing agency is an agency that partners with businesses to drive revenue through the use of non-traditional marketing tactics.
Why should I hire a digital marketing agency?
While everyone in today’s world considers themselves a “digital marketing expert”, the truth is that it takes years and years of practice and exposure to be proficient. Most businesses don’t have the expertise or budget to manage or build a high performing internal marketing team. Agencies are there to step in when the cost of hiring 5, 10, or 20 people is cost prohibitive to the business.
How to choose a digital marketing agency?
There’s a lot to think about when hiring an agency. Compatibility with you and your team is one consideration. The bigger consideration is the experience of the people on your account. Most agencies churn and burn 22 year old’s and give them smaller and medium sized accounts to learn on. These agencies use your money and your business as a training ground.
The team at Vilop Digital never has their junior employees own or manage an account. We believe that senior employees should be managing accounts to ensure incentives are aligned.
What is a digital marketing strategy?
A digital marketing strategy is a plan of action for your digital marketing efforts. It begins with setting goals and selecting the right KPIs, then collaborating on decisions on which strategies will lead your business to success.
What’s the key to a successful digital marketing campaign?
A lot of people think that digital marketing can only be successful if you come up with an extremely creative idea. Of course, that can help. But the key to the success of your digital marketing efforts is in optimizing your campaigns.
Vilop Digital will actively monitor your digital marketing campaigns, and will continually optimize and test to achieve better results every time.
What is the difference between digital marketing and digital advertising?
Digital marketing is broader than digital advertising. Digital marketing is the complete process of running your business on the internet, whereas digital advertising focuses only on the promotion of your products, business, or services online within a certain timeframe.
If you want your business to cut through the noise and gain loyal customers, it’s necessary to market digitally. In the most basic sense, digital marketing is a continuous and never-ending process, while digital marketing is an activity that can be a part of a digital marketing strategy.