B2B Customer Acquisition Cost

As a business owner in the B2B industry, you definitely want to grow your business and acquire new customers. I’m certain that you’re already tracking … Read More

B2B Website Traffic

Leads are essential to get traffic to your website. But when marketing in the B2B industry, the key is getting qualified leads. B2B industries offer … Read More

B2B SEO Tools

Having organic visibility and staying relevant is important for your business to succeed, especially in the B2B industry. However, targeting your specific audience and improving … Read More

B2B Direct Marketing

B2B Direct Marketing, also known as outbound marketing, is a technique that you can use to bring the message directly to your target audience. Instead … Read More

B2B Loyalty Marketing

Customer retention plays an important role in B2B Marketing because they represent a unique pool of business engagements. And because it is five times more … Read More

B2B Marketing KPIs

It is a fact that not all of your initiatives will produce favorable outcomes.  Some of your marketing campaigns may turn out well, while others … Read More

Is Ecommerce Legitimate?

Yes. Ecommerce is a legitimate field and it makes up over 12% of all retail sales. Even in 2022, I get this question all of … Read More

CRO for Mobile Sites

These days, smartphone usage is becoming indispensable. More consumers are able to access your website through their smartphones. In fact, mobile traffic contributes to more … Read More

What is a Fractional CMO?

A Fractional CMO is an outsourced marketing executive that splits their time being the Chief Marketing Officer of multiple businesses. They have the knowledge and … Read More