Las Vegas Web Analytics Agency

We’ve been helping businesses like yours optimize for over 10 years

Web analytics is the measurement, collection, analysis and reporting of web data for the purpose of understanding and optimizing web usage. Web analytics helps website owners understand how visitors interact with their website so they can make improvements that lead to more sales and higher conversion rates.

This information can then be used to improve website design, navigation, content, and even overall marketing strategy. In short, web analytics is essential for any business that wants to succeed online.

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CRO Audit

A conversion rate optimization audit is the process of assessing a website’s performance in terms of its design, functionality, and overall user experience. When conducted with proper web analytics, a website audit can provide valuable insights into how a website can be improved.

Technical Audit

UX/UI Journey Pathing

Copy and Value Prop

Navigation & Site Architecture

Customer Engagement

Your customers should have to rely on phone calls and texts to get what they need. Web analytics allows us to create a solution that’s seamless and makes doing business seamless.

Connect with the Right Audience

Amplify Brand Awareness

Increase Traffic & Leads

Build Brand Loyalty

Performance Marketing

Performance Marketing is an essential tool to ensure that your marketing budget is being used effectively. Performance marketing takes the most eligible buyers and gives you a way to track their performance.

Search Engine Marketing

Social Media Marketing

Affiliate Marketing

Native Advertising

Marketing Analytics

Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). It allows marketers to get a holistic view of customer behavior and activity, understand what is working and what isn’t, and make data-driven decisions that improve marketing performance.

A/B/N Testing

Incremental ROAS Analysis

LTV Analysis

Lift Measurement

Ready to Grow?

What is web analytics?

Web analytics is the process of analyzing the behavior of your website’s visitors. It involves the measurement, collection, analysis, and reporting of data from the web so that you can optimize your website to improve your users’ experience.

Why is web analytics important?

Web analytics allows business managers and owners to have strategic insights into what’s going on in the business. From lead generation, consumer journey, or ecommerce, web analytics allows businesses to optimize their growth by making the correct decisions.

How can web analytics help a business?

Web analytics can, among other things, help a business increase leads, decrease marketing spend, increase revenue, and increase bottom line profits.

What does “conversion funnel” mean in web analytics?

Conversion funnel is the steps that your customers take from landing on your site all the way to taking the desired action on your site. This could be submitting an email, submitting a form, or purchasing.

What is segmentation in web analytics?

Segmentation is dividing your audience into groups so that you can show those users different experiences.

What is tagging in web analytics?

Tagging is a process of placing code that tracks certain actions on a website. In doing this, you can track whether those actions increase or decrease with your desired goals.

How often should you check web analytics?

If you use web analytics strategically, you should be checking it on a weekly basis. This will help you grow your online presence and optimize your digital marketing efforts.

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