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Web analytics is the measurement, collection, analysis and reporting of web data for the purpose of understanding and optimizing web usage. Web analytics helps website owners understand how visitors interact with their website so they can make improvements that lead to more sales and higher conversion rates.
This information can then be used to improve website design, navigation, content, and even overall marketing strategy. In short, web analytics is essential for any business that wants to succeed online.
CRO Audit
A conversion rate optimization audit is the process of assessing a website’s performance in terms of its design, functionality, and overall user experience. When conducted with proper web analytics, a website audit can provide valuable insights into how a website can be improved.
Technical Audit
UX/UI Journey Pathing
Copy and Value Prop
Navigation & Site Architecture
Customer Engagement
Your customers should have to rely on phone calls and texts to get what they need. Web analytics allows us to create a solution that’s seamless and makes doing business seamless.
Connect with the Right Audience
Amplify Brand Awareness
Increase Traffic & Leads
Build Brand Loyalty
Performance Marketing
Performance Marketing is an essential tool to ensure that your marketing budget is being used effectively. Performance marketing takes the most eligible buyers and gives you a way to track their performance.
Search Engine Marketing
Social Media Marketing
Affiliate Marketing
Native Advertising
Marketing Analytics
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). It allows marketers to get a holistic view of customer behavior and activity, understand what is working and what isn’t, and make data-driven decisions that improve marketing performance.
A/B/N Testing
Incremental ROAS Analysis
LTV Analysis
Lift Measurement
Ready to Grow?
What is web analytics?
Web analytics allows business managers and owners to have strategic insights into what’s going on in the business. From lead generation, consumer journey, or ecommerce, web analytics allows businesses to optimize their growth by making the correct decisions.
Why is web analytics important?
Web analytics allows business managers and owners to have strategic insights into what’s going on in the business. From lead generation, consumer journey, or ecommerce, web analytics allows businesses to optimize their growth by making the correct decisions.
How can web analytics help a business?
Web analytics can, among other things, help a business increase leads, decrease marketing spend, increase revenue, and increase bottom line profits.
What does “conversion funnel” mean in web analytics?
Conversion funnel is the steps that your customers take from landing on your site all the way to taking the desired action on your site. This could be submitting an email, submitting a form, or purchasing.
What is segmentation in web analytics?
Segmentation is dividing your audience into groups so that you can show those users different experiences.
What is tagging in web analytics?
Tagging is a process of placing code that tracks certain actions on a website. In doing this, you can track whether those actions increase or decrease with your desired goals.
How often should you check web analytics?
If you use web analytics strategically, you should be checking it on a weekly basis. This will help you grow your online presence and optimize your digital marketing efforts.