A Fractional CMO is an outsourced marketing executive that splits their time being the Chief Marketing Officer of multiple businesses.
They have the knowledge and experience leading several marketing teams to drive the results your company needs.
Fractional CMOs, also known as CMO-as-a-service, runs the daily functions and presentations in a board meeting.
A Fractional CMO will give your business as much attention as it needs, and is as equally committed to the company they work for.
Table of Contents
What Does a Fractional CMO Do?
The duties are essentially the same as that of a full-time CMO, except that they are only hired for a portion of their time based on your company’s needs.
It is ideal for companies that would like to benefit from strategic and outstanding marketing, but are still unable to commit to a full-time CMO with a six-figure salary, due to limited resources.
Key Responsibilities of a Fractional CMO
A Fractional CMO helps by providing marketing leadership, ensuring the overall direction of your company’s marketing. They also help with the following:
- Accelerate revenue growth
- Acquisition of leads
- Grow email list and engagements
- Deliver strategic marketing plans
- Lead competitive intelligence efforts
- Identify and manage progress towards KPIs
- Spearhead branding efforts
- Execute product launches and demand generation campaigns
Qualities of a Good Fractional CMO
A good fractional CMO will give your company an opportunity to experiment and differentiate your long-term and short-term strategic needs.
Let’s take a look at some of the most important qualities that they must have.
Effective People Management Skills
Fractional CMOs help your company by refining the roles of your existing marketing team. They can help organize the tasks of each member in order to be more effective.
Setting clear roles and definitions based on each member’s strengths will definitely help in directing the organizational structure, leading to a more satisfactory outcome for your business.
Fractional CMOs need to have a clear direction and purpose to guide your company’s strategy. It means that they must recognize your company’s ideal place in the market and how to get it there.
They must also be knowledgeable about the competitive landscape. They should also be able to find the gaps, opportunities for growth, and analyze the competitive set.
A good fractional CMO must have a strong understanding of marketing. They have broad experience and have worked in many different kinds of marketing campaigns.
Simply put, these executives must know the ins and outs of marketing like the back of their hands. They are always ready to approach problems from different perspectives.
A good fractional CMO will effectively help you achieve the results you want because they have an in-depth understanding and broad experience in marketing.
Great Leadership Skills
They are confident, focused, and good communicators that are able to inspire the marketing team. It’s an important quality of a good fractional CMO in order to earn the trust of its members and the stakeholders.
Strong Work Ethic
A good fractional CMO is ready to work hard for your company. They produce consistent and outstanding results because of their broad experience.
They are excited to work and get involved with your company to make necessary changes that will get successful results.
They provide a hands-on approach that focuses on rapid business growth and the implementation of marketing strategies.
Why Should You Hire a Fractional CMO?
These executives may be the best option for small businesses to keep expenses low while still being able to grow and expand.
Hiring a part time CMO ensures that you can meet your goals quickly in a more cost-efficient manner.
Here are some of the reasons why you should consider hiring one of these part time executives.
Your Company Isn’t Ready for a Full-Time CMO
Small businesses may not have enough budget to hire a full-time CMO.
A fractional CMO will lead your marketing team successfully in a way that is more affordable, especially for start-ups and small businesses.
Your Current Marketing Strategies Doesn’t Meet Your Goals
Hiring a fractional CMO can help you review your strategy for the upcoming marketing campaigns where you don’t have the expertise in house.. They can help you make your strategies more efficient and effective.
A fractional CMO’s expertise and outside perspectives can help your business achieve remarkable results.
You Want to Get a Running Start for a New Product or Service Launch
Having a fractional CMO to guide you when breaking into a new market will help your company succeed. They can boost your product or service and make it stand out in a competitive marketplace.
How to Choose the Right Fractional CMO
Selecting the right fractional CMO may be overwhelming. Ensuring a good match and making sure that the right executive will meet your business goals is extremely important.
Learn about their experience in the industry. It’s necessary to hire a marketing executive that is aligned with your goals, and similarly has worked in an industry as you are.
They will be able to draw from techniques that have effectively worked and ensure success to help achieve your company’s goals.
Make sure that their style will work for your marketing team. The right fractional CMO will adapt and integrate to ensure cooperation.
Working with a fractional CMO may provide the best solution to your marketing strategy. By refocusing your marketing efforts, this type of executive will accelerate your company.
If you’re looking for a fractional CMO, connect with Vilop Digital today to discuss how we can accelerate your growth.